Social Media Marketing

Daffodil International University Department of Information Technology & Management Faculty of Science & Information Technology Final Examination, Spring 2025 Course Code: ITM203; Course Title: Social Media Marketing Sections & Teachers: All Time: 1:30 Hrs Marks: 25 Answer ALL Questions [The figures in the right margin indicate the full marks and corresponding course outcomes. All portions of each question must be answered sequentially.] 1. a) Explain what Social Media marketing is? | 2 | CO-Level 2 b) Can You Recognize the Impact of Advertising on Instagram? | 3 2. Mr. X had a Electronic showroom that he started a few months earlier. He now wants to sell His products online and target all type of clients because he wants to sell all over the country. He hired a digital marketer to promote his product. a) If the digital marketer wants to run a professional Facebook ad, what are the steps to follow? Write the complete process in order, giving what information each step will provide. | 6 | CO-Level-3 b) Explore the Most Effective Content Types for Selling Electronics Online? | 2 3. a) Describe about the types of content? Explain with some example. | 3 b) Outline how WhatsApp Broadcast works and operates. | 2 | CO-Level-2 c) Differentiate between Whatsapp and Whatsapp business? | 4 4. a) Explain how Instagram algorithm work and its impact engagement? | 3 | CO-Level-2