Social Media Marketing

Daffodil International University Department of Information Technology & Management Faculty of Science & Information Technology Final Examination, Spring 2025 Course Code: ITM203; Course Title: Social Media Marketing Sections & Teachers: All Time: 1:30 Hrs Marks: 25 Answer ALL Questions [The figures in the right margin indicate the full marks and corresponding course outcomes. All portions of each question must be answered sequentially.] 1. a) Explore the benefits of creating a LinkedIn profile for career opportunities. 3 CO-Level-4 b) Could you Describe LinkedIn connections and outline their different types? 4 2. a) Distinguish between the features of Google Search Ads and Display Ads. 5 CO-Level-4 b) Discover how a Google Business Profile can help local businesses grow. 4 3. a) Explain Google business Profile. 3 CO-Level-5 b) Outline the fundamental steps for setting up Google business profile 3 4. a) Identify the various platforms supported by Google Ads Manager for ad placement. 3 CO-Level-5