International Business

Daffodil International University Department of Innovation & Entrepreneurship Midterm Exam, Fall 2026 Course Code: 0418-321 Course Title: International Business Semester: Fall 2026 Time: 1 Hour 30 Minutes Section: 27 A Examination: Midterm Full Marks: 25 Teacher's Initial: DAF Read the questions carefully. Answer all the questions. Marks: 25 (5 × 5) 01. Al Raji, a student of the Department of Innovation and Entrepreneurship, is planning to export leather wallets to Asian countries. Based on the scenario, explain the factors he needs to consider to manage the global marketplace. (5 Marks, CLO-1 Level-II) 02. Explain the major determinants of culture and illustrate how any three of them influence the strategy of an international brand, such as McDonald's in India. (5 Marks, CLO-1 Level-II) 03. Contrast between greenfield and brownfield strategies of foreign market entry. (5 Marks, CLO-1 Level-II) 04. Apurbo, the founder of Apurbo Agro, wants to export cows from Bangladesh to Saudi Arabia. Apply any three of Hofstede's cultural dimensions to Analyze how Apurbo should adapt his negotiation style and business approach in the new market. (5 Marks, CLO-2 Level-III) 05. Rashed Real Estate, a Bangladeshi property developer of Savar Nama Bazar, Dhaka plans to expand its operations to Dubai, UAE. Analyze the four international business strategies and identify which one best suits Rashed Real Estate in the Dubai market, giving reasons for your choice. (5 Marks, CLO-2, Level-IV)